APPROVED VISUAL DIRECTION / 18 OCTOBER 2026
Fresh brings Ibiza roots and Coventry people together around house, tech and classics. Write like the person putting on the party: someone who knows the DJs, recognises the regulars and wants the next person through the door to feel welcome.
Avoid “Get ready for an unforgettable night”, “ultimate experience”, “electrifying beats”, “top-tier talent”, “taking things to the next level” and invented sell-out warnings. Skip emoji chains and blocks of hashtags. Use one emoji when it adds something. Never invent a DJ credit or event detail.
Preserve the existing droplet and slanted FRESH wordmark. These are proposed supporting colours based on the current logo. Lead with bold condensed-feeling type, clear dates, deliberate space and subtle print texture. Use authentic event photography when available. For Valentine's, a small red accent can sit alongside Fresh blue. Keep the logo consistent across event themes.
Paul selected the May teaser’s vinyl record, torn cobalt sleeve, warm white lettering and tactile print texture as Fresh’s website direction on 18 October 2026. Carry this visual language across the website and campaign. The entrance animation should show the record sliding out of the sleeve, followed by gentle rotation. Keep a pause control and a reduced-motion alternative. Keep the voice direct, personal and rooted in the music.
Name and Fresh connection → two or three verified details about their sound or experience → why they're on this bill → event and ticket details. Change the opening and rhythm between posts. First-timer, returning guest and resident announcements should feel different.
We love house music. You know that already.
On 13 February, we’re putting a Fresh date in your diary: our Valentine’s Day Rave.
Bring your other half. Bring your mates. We’ll bring the house music.
Venue, DJs and all the details coming soon.
Confirm the year, venue, doors, finish time, lineup, ticket link, price and age policy. The first Valentine’s concept uses 13 February; 2027 is provisional. Do not reuse the old site's “free every month” claim as current policy.